![]() ![]() The 14 Thursday night games during the 2021 season on Fox and NFL Network had a weighted viewership average of 13.33 million, Amazon said. This is a long-term deal, so while game-by-game averages are interesting, they’re ultimately less important than the whole because Amazon doesn’t control the slate of games it’s handed by the NFL, and it cannot flex late-season games like other networks.įirst, only the Nielsen viewership numbers matter because that’s what commercial airtime is sold against, and they’re down from when TNF was tri-cast last season on Fox, NFL Network and Amazon (which simulcast the network feed for some but not all games in 2021). The more realistic viewership, close to NFL Network numbers, came over the subsequent 14 weeks. Our sales teams will share hard data with advertisers - large or small, national or local – to present the strategic benefits of impression measurement which will allow brands and advertisers to maximize the reach and effectiveness of their spending across every available media channel.The first game had a lot of curiosity around it, which led to inflated viewership - a common occurrence for something this new. “Nielsen’s ability to provide unified audience measurement across the entire 115 market Nexstar US television household footprint will further support our company-wide commitment to best serve local and national advertising clients, with verified viewing and consumption data.”īusch continued: “The combination of Nielsen’s ratings data and qualitative products will provide additional insight into consumer viewing across all screens, enabling Nexstar to serve advertisers with the solutions required to seamlessly connect linear and digital behavior and help businesses drive growth. “Nexstar’s company-wide relationship with Nielsen will allow our promotion, news and advertising sales teams to benefit from Nielsen’s full suite of audience ratings and combined audience data across all platforms in all Nexstar markets,” said Timothy Busch, Nexstar president. We are committed to working actively with Nexstar to ensure that every station has the tools it needs to achieve its business objectives and deliver value and results to advertisers.” “Our alliance with Nexstar will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency that will provide audience insights across local linear TV, cable, mobile, desktop and over-the-top. “Nexstar Media Group is a true leader in the broadcast industry with a long, proven record of driving revenue and profits for advertisers,” said Peter Bradbury, Nielsen EVP, media. In addition, Nielsen will be providing supplementary support services such as Rhiza, Grabix, Prime Lingo and County Coverage to all of Nexstar’s local markets, as well as measurement of the Nexstar unwired universe that today reaches more than 69 million television households across 43 states. Under the terms of the agreement, Nielsen will also provide Nexstar with its Scarborough Qualitative Service, which offers actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today's consumers, as well as several cross-platform solutions and digital measurement services including Digital TV Ratings (DTVR), Digital Content Ratings (DCR) and Digital Ad Ratings (DAR). ![]() Whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network, Antenna TV. ![]() Nielsen and Nexstar Media Group today announced a multi-year agreement ![]()
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